The most effective Google Ads strategy ever created for law firms.
We create client generation resources strategically designed and proven to get your Google ads more clicks and turn more of those clicks into paying clients for your law firm.
We create client generation resources strategically designed and proven to get your Google ads more clicks and turn more of those clicks into paying clients for your law firm.
Lawyers say the most challenging aspect of their job is generating new clients.
Source: Martindale, 2022
Practicing law is a challenging profession. Even if getting new clients isn’t the most challenging aspect, it’s certainly the most expensive.
And it’s no surprise to us why that is — every law firm ad on Google looks virtually the same!
Imagine this: Your potential client does a Google search for lawyers nearby. A list pops up full of ads and every single one is about a lawyer who is “experienced” or “top rated.” It’s overwhelming and they can’t tell the ads apart.
(Can you believe law firm marketing agencies charge big bucks for that? No wonder so many lawyers feel burned by Google Ads!)
Except they see one that’s different, it’s offering them a free resource that helps them navigate their legal challenges.
While everyone else is shouting: “Hire me! Hire me!” …
Your potential client sees ONE lawyer standing above the crowd saying: “Here’s a valuable resource from an expert that will help you with your problem, and I want to give it to you for free.”
They have a problem, you offer them a solution. They want to take action, you tell them what they need to do. You are the only one who wants to help them instead of take from them.
They trust this resource — and by extension, they not only trust you, they see you and your firm as the expert.
The result? Your ads work better, your client acquisition cost drops, your volume of new clients increases, and your firm stands out in a sea of competition. Proven.
You are now the distinctive presence in a competitive market where everyone else looks the same.
Even better: You get to focus on running your law firm and winning cases because you’ve got an easy, hands-off way to get a consistent flood of new clients every month.
You get new clients without hassle and your firm grows without headaches — all without needing a 7-figure ad budget like the big national firms.
Law firm client generation that works.
1
We begin by understanding your law firm. Your practice areas, your target clients, your marketing efforts – these details shape our approach, ensuring it’s perfectly tailored to your needs and goals. We develop a strategy to get you the kind of clients and cases you want.
2
2
3
TURN STRATEGY INTO ACTION
This investment in your practice will keep paying returns for decades.
You never have to throw money at a lead generation service again — because you’re investing in a strategic advantage. And you’re not getting just another marketing firm to work with who just wants to cash a check, you’re getting a partner in your growth who cares about getting you results.
Stand out from the crowd.
In a sea of similar ads, your firm becomes the beacon. Our custom guides and workbooks uniquely position you as a trusted authority, making your firm the go-to choice for potential clients.
Increased client base for decreased costs.
Stronger long-term relationships.
By providing valuable resources, you engage potential clients from the first interaction, laying the foundation for a lasting relationship. This leads to higher client retention and referral rates. It also makes your job easier by getting your client better prepared.
Enhanced brand authority.
Our resources elevate your firm’s reputation. You will claim a strategic position in the market as the trusted authority in your field, attracting more potential clients.
Viral referral building.
The valuable resource we create for you becomes a viral tool that people will share for you. They’ll do your marketing for you by sharing it with family, friends, and co-workers who need help with similar issues.
“In 40 years of practicing law, this is the best tool to get more clients that I’ve ever had.”
Brenda is one of the most respected and experienced family lawyers in Nashville, but because all her business was coming from referrals, it was feast or famine. She didn’t have a system for consistently bringing in a steady stream of high quality, high paying clients.
She tried running Google ads, but the agency she worked with ran generic ads that didn’t stand out from the dozens of other law firms she was competing with for clicks. As a result, her ad spend was getting thrown away and she wasn’t seeing any results.
We leveraged Brenda’s deep care for people to create a customized toolkit and workbook that not only helps potential clients, but makes Brenda’s ads stand out. As a result, she is now able to save hundreds of dollars on each new client she acquires.
Brenda says using Legal Eagle is the best decision she has ever made for growing her practice. “In 40 years of practicing law, this is the best tool to get more clients that I’ve ever had.”
We pride ourselves on our results.
Legal Eagle was born out of a simple observation: law firm ads on Google all sound the same! They all basically shout “Hire me! Hire me!” and they’re not even optimized with best practices to maximize lead intake and conversion.
Digital ad agencies see a honeypot when they look at law firms, because they know the value of each case you get is at least in the thousands, and in some practice areas even hundreds of thousands or millions. And they get away with doing the bare minimum because they know you’ll pay hundreds of dollars in ad clicks just to get that one case.
Law firms already face a tough challenge in acquiring new clients. The market is crowded, and traditional advertising methods can be expensive and inefficient. This is a problem that needs a solution – and that’s exactly what we provide.
At Legal Eagle, we’ve turned law firm lead generation on its head with outside-the-box lateral thinking.
In fact, we don’t even think about lead generation – we think about client generation. Because a lead is only good if it converts into a signed client.
Instead of relying solely on traditional law firm marketing methods, we use a strategy that we have leveraged successfully for businesses in other industries but is largely untapped by law firms: providing valuable, free resources to motivated potential clients and leveraging it by running Google ads to it.
Our client generation guides, workbooks, and toolkits are custom-made to get your law firm the clients and cases you want. These resources are so valuable that people would be willing to pay for them, but we offer them for free. They give potential clients useful insights into their legal situations and help them prepare to take action, positioning your firm as a trusted advisor and expert. This approach not only makes your advertising more effective but also significantly reduces the cost per acquisition of new clients.
Founder Joshua Little
Joshua has been helping businesses and organizations in dozens of different fields grow for over 19 years, and also owns a consulting firm that has worked with some of the world’s biggest companies. He is a former top political consultant, and won nearly 85% of his races working with underdogs in a highly partisan environment.
Founder Joshua Little
We only work with one law firm in each city — act now before it's too late.
We give you exclusivity in your practice area. One reason our method is so effective because no one else is doing it. By keeping it exclusive to only one lawyer or firm in each city, we ensure its potency and your success. Seize your opportunity now to stand alone.
Your questions about how to get more clients with Google Ads answered.
How are the workbooks or resources customized to my law firm?
We tailor each workbook or resource to your firm’s specific practice areas and target clients. We learn about your firm, your clients, your marketing efforts, and your goals to strategically create resources that are perfectly aligned with your needs and get you the types of clients and cases you want.
How do the workbooks or resources you create help in reducing advertising costs?
Our resources enhance the effectiveness of your ads by:
(1) Standing out from every other ad that looks the same shouting, “Hire me! Hire me!”
(2) Pre-selecting people who want to take action. We design actionable tools, for people who are preparing and ready to take action and hire a lawyer.
(3) Losing less clicks. Our approach allows us to get the potential client’s contact information so we can re-market them. Regular ads send the person to your webpage, and if they decide not to call, you have no way to contact them again and your money is wasted.
(4) Converting more clients by offering them something valuable and letting them see your expertise. You powerfully start the interaction by giving instead of taking. And it’s much easier to show potential clients you are an expert and can help them, than to try to convince them with ads that say “I’m an expert, please believe me” like every other lawyer has.
What support do you provide in implementing the strategy?
We can provide full support so getting a flood of new clients is a (mostly) hands-off process for you.
To do this, we can also (among other valuable things) create optimized landing pages, run your ads, distribute the guides organically, and create other types of valuable client-getting content, depending on your needs and goals.
How much time will I or my firm need to invest in this process?
We strive to make the process as efficient and hands-off as possible. While your input is invaluable in creating a tailored resource and ensuring it contains your unique expertise, we handle the heavy lifting. This allows you to focus on what you do best — practicing law.
Will your strategy be exclusive to my firm?
Yes, we guarantee you exclusivity in your location and area of practice. Part of what makes our method so effective is that no one else is doing it! That’s why we won’t help your competitors do it too. We do things differently because we love to get great results, and
Are you ready to get new clients for your law firm?
It’s as simple as entering your information below and scheduling a time to talk with us. We look forward to meeting you!