You get to choose your monthly or weekly budget.

The budget you set determines the number of leads you will get. And you don’t pay unless a lead calls, books, or messages you directly through the ad. You can set a maximum amount you are willing to pay per lead. But, the more money you allocate to your budget, the more potential clients you will bring in.

The cost of each lead will vary some based on local competition from other firms, your location itself, and your practice area.

If you want to get an estimate of how much each lead will cost in your location and practice area, set up a time to talk with us.

We offer a FREE setup worth over $1,000 and charge a simple, flat monthly fee to manage the campaigns.

The timeline to secure your Google Screened badge is typically 2-4 weeks.

The process can take longer if your firm has a lot of lawyers who need to get screened. For instance, if your law firm operates from multiple offices, each with a different set of lawyers, the screening process may not begin until we are able to submit details for every lawyer from each office.

Generally, insurance and licensing details receive approval within three days. The more time-intensive component is the background checks.

The process can be lengthy because Google is putting its reputation on the line to make recommendations, so the sooner you reach out to us to get started the better.

There are three main factors that influence your placement on Google’s paid ad listings.

1. The number and quality of positive reviews on your profile. This is why we work with you to get more 5-Star reviews, it will make your ads perform better.

2. Your location or proximity to the potential client.

3. Your advertising budget. How much you’re willing to spend each week plays a big role in where your Google Local Services Ads for Lawyers show up in the Top 3.

Here are some examples of what Google considers to be qualified leads using Local Services Ads:

• A booking request from a prospective client made through the ad.
• A phone call or voicemail from a prospective client made through the ad.
• Texts, emails, or messages from potential clients made through the ad.

An invalid or unqualified lead is essentially any contact that is not related to the services or geographic location your law firm is advertising.

Each call or other contact to your business is recorded by Google as evidence of a lead being invalid.

Google considers instances like these invalid leads:

• Non-Customer Calls: These encompass wrong numbers, solicitation calls, sales calls, spam, or automated bot calls (not originating from a human).
• Mismatched Location: When the caller’s location doesn’t align with the target market indicated in your Local Service Ads.
• Unadvertised Service: If the service requested by the caller isn’t one that you’ve advertised in your Local Service Ads.
• Unreachable Contact: When you couldn’t engage with the caller, perhaps due to a lack of caller ID or an invalid email address provided.
• Duplicate Charges: Multiple charges for the same lead within a 15-day window indicate an invalid lead.”

We also provide you on-going lead dispute support. We work with Google to make sure you get refunded for any invalid or unqualified leads they charge you for.