What is Client-Centric Marketing?

What is Client-Centric Marketing?

Feeling lost in the sea of ‘expert’ lawyers battling for the spotlight? Here’s an unconventional twist you might not have considered: your marketing shouldn’t be about you, but about your clients. Mind-blowing, right? Conventional law firm...
Conventional wisdom isn’t wisdom

Conventional wisdom isn’t wisdom

Conventional wisdom is no longer wisdom when it becomes too conventional. Working across dozens of different fields and disciplines over nearly two decades, I have a pretty obvious observation: When everyone starts doing the same thing, it no longer works as well as...